Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants local leads.This article looks at what you must have in your SEO strategy if you’re one of those smaller businesses and you’re trying to gain visibility with clients local to you.1. Your websiteLook at your website and see if you can tell where your business is located and who it services.Your target area should be prevalently noted in the Home page copy, your contact page, as well as in the footer. You can even incorporate it into your business name or URL.The idea is of course to make sure that when someone gets to your website looking for what you provide, they are also affirmed you service their area.Put these terms in your META data too. It makes a difference in reaching local customers doing specific searches for your city or business service area. Additionally, when you create individual pages for each service you provide, work the locations serviced into the headlines and copy.2. Google My BusinessIf you haven’t already done so you should create a Gmail account for yourself, so you can easily log into all of Google’s apps and products.Google My Business is one such tool available for free that gets your business pinned on Google Maps and if Google sees the right signals you’ll show up high in the local rank results too. The local rank results are those results you’ll see when Google has understood your search query to be location specific.Try typing ‘plumbers near me’ into Google and you’ll likely see a few ads and some localized listings before you see the organic search results. This could be 1 – 3 ads or 3 or 4 local listings depending on how competitive the market is.Those local listings are valuable to your business and by creating and verifying your business with Google you’ll have at least initiated the steps it takes to get listed in those local listings.Once you have the account, fill in everything you can. Provide photos and use your service and locality keywords in the description and anywhere else you see a sincere opportunity.3. Local CitationsLocal citations are when your business is listed in local directories. You’ll likely only ever need to do this once and it’s very easy.Just look up your location with the word ‘directories’ after. There are some obvious ones like Yelp but you may find some niche directories for your locality as well as your service too.Don’t ever pay for these as those paid directories will have already been flagged by Google when it reviews their site. Paying for links or citations will always harm your ranking efforts.4. ReviewsWhen it comes to local customers, reviews are golden. They’re testimonials that other potential clients can trust. Requesting these from previous customers is totally fine; however, falsifying them is not.Don’t have them log into their Gmail account from your computer to leave a review or Google will see that your reviews all come from the same IP address and the reviews then won’t help your rank.There are plenty of other things you can do as well but those 4 points are staples in any local SEO strategy and if you’re a service-based business you’ll need them in order to get the right traffic.Of course, if you’re looking to really dominate the rank results and ensure you’ve got a solid strategy you’re going to want to hire someone providing professional search engine optimization. They can take things further as well as actively maintain the efforts needed to let Google know you provide what you do, where you do it, while you spend your time actually providing your service!
The insurance market over the last two decades has opened up appreciably to offer attractive rates on life insurance policies for seniors. This was not the case before when insurers charged very high premiums for people in this niche age group. With a comprehensive life policy, seniors can now receive substantial coverage. The funds from the death benefits will help cover for funeral expenses, estate planning and will also enable the policyholder to leave behind a sizeable share of money for the beneficiaries to cover for mortgage, loans, grandkids college fund and other expenses.Life insurance rates for seniors The rates of any life policy increase, as you grow older. In many ways it is better to arrange for a comprehensive life insurance policy as soon as possible. As a result 65 year healthy senior will have to pay considerably higher rates than a 45-year-old healthy person. Yet there are still many attractive life packages available for seniors to choose from. For instance for a healthy non smoking male of 65 years with a height of 5’11 weighing 175 pounds, would have to probably pay anywhere between $180 to $340 on a monthly basis for a 15 year life package with $300,000 as death benefits. Similarly for a life package with $100,000 as death benefits, the premium rates for the senior may be anywhere between $60 to $125 on a monthly basis. Though these life insurance rates for seniors are on the higher side, they are worth it when you consider the number of benefits that come with it.Guaranteed life insurance for seniorsIf for some reason you have been denied a traditional life policy, you can then apply for a guaranteed life insurance. Quite often, insurance companies tend to deny individuals conventional insurance policies, if they find out the person is suffering from a life threatening medical condition. As a senior you can go in for a guaranteed life insurance and get accepted, as the policy does not require the applicant to go through any medical tests. Although it should be noted that the premium rates for this type of policy is generally higher than traditional life policies. Coverage benefits offered in this insurance can range anywhere between $5,000 to $50,000.Tips to help get the best life insurance rates for seniorsLook for multiple quotes on the Internet for companies that offer attractive life insurance policies for seniors. All you need to do is fill out some background information and zip code details on one of the insurance sites and you can instantaneously generate multiple quotes on life policies being sold in your locality. The quotes nowadays are also presented in a tabular form, which makes it easier for visitors to compare competing products with one another. Create a shortlist of policies that you feel are a perfect match for your profile and budget.Now study in detail the terms and conditions of the policies that are a part of your short list. Go to the individual company sites of all these life products and generate more accurate quotes this time around. This way you would have developed a better understanding of the life insurance policies that are on offer to you and the rates that you would have to pay to buy them.It is also a good idea to get in touch with an independent agent who can guide you towards the right life policy in the senior’s category. Armed with a thorough knowledge of the insurance industry they would even be able to recommend suitable alternatives by looking at your medical history. For instance, an insurance company would offer lower rates on life insurance for seniors who have their BP levels within a certain count. The agent would be aware of this clause and can make a suitable recommendation for you.Before signing on the dotted line, make it a point to be thorough with all the clauses that come with you life insurance package. If you have any doubts do not refrain from asking your agent for any clarification.