“Real estate marketing,” especially in real estate investor marketing, is an essential ingredient to finding motivated sellers and potential deals. If you don’t spend the time and money doing it correctly, you have just wasted your time and money! There’s not any reason to think that big results will happen from little invested. Just like the old saying, “If you sow sparingly, you’ll also reap sparingly.”But just “casting your seed to the wind” doesn’t work either! It must be well “targeted,” just like any other real estate marketing and it must be direct to the target.It must be personal. You ask, “How personal can I get with someone I’ve never met before?” Do your homework. What kind of information can you get about the targeted prospect you’re mailing to? What matters to them? What are they fearful of? What are they trying to avoid? How do they feel about the subject matter you’ll be presenting in a letter or postcard to them?The other “features” that every real estate marketing plan must include is: What benefits are you offering that your competition may not be? How are you going to solve their problem? If they have no problem, then you can’t expect to get a response from your mailing. Maybe they’re not ready at the moment of the reading of your offer, but they may be “down the road.”This is where the importance comes into play by how personal you can communicate in the letter or direct mail piece you’re sending. If they sense you’re just like every other “vulture” out there, trying to wait till they’re drawing their last breathe to pounce on them like a lion on deer, then you will have wasted your time and money! Plus, you will have assured failure in future mailings to the same prospect.When you write to a potential prospect, keeping it “real” is the absolute best way to approach in your writing style. Too many “so called” guru experts fail to mention how important this is. It’s not about who you are and what you can do for them and how quick you can do it. So many think on the level of “I’m the greatest and you’ll of course want to deal with me because I’m going to make you a deal you can’t refuse.” People are desperate at times, but even then, they will NOT deal with someone they don’t like or trust! Why should they? It’s strange how sometimes when we go out with our “real estate investor marketing” caps on, we seem to forget that we don’t have to “play a role” like a Hollywood actor, but just be ourselves… unless, you’re just a mean son of a gun!”Real estate marketing as an investor is different than being a “Realtor” and marketing, but there’s something they do, that we as investors should start to pick up on. They work to develop “personal connections” with their potential prospects. How much time and money do some of them spend? LOTS! Have you ever asked yourself if it works?The answer is of course…. YES! The ones I know that send the little “tips” newsletters are always keeping “themselves” in the forefront of your mind. They know that they’re “establishing” a relationship with you and that when you or a friend or family member need a Realtors services, no matter when that may be, you will automatically think of your “friend.” Notice, I said you’ll think of your “friend!” Have you had lunch together recently? No. Do you hang out at the ball park together? No. Do you even call each other every other week? No. But that doesn’t matter because with “personalized,” “consistent” contact (via newsletter), he/she have developed a psychological and emotional bond that “creates a level of commitment” on your part to call your friend when you need his services. Somehow, our conscience wouldn’t have it any other way. Think about these crucial little “keys” in your next efforts in real estate marketing. You’ll be glad you did!
How To Get The Best Life Insurance Rates For Seniors?
The insurance market over the last two decades has opened up appreciably to offer attractive rates on life insurance policies for seniors. This was not the case before when insurers charged very high premiums for people in this niche age group. With a comprehensive life policy, seniors can now receive substantial coverage. The funds from the death benefits will help cover for funeral expenses, estate planning and will also enable the policyholder to leave behind a sizeable share of money for the beneficiaries to cover for mortgage, loans, grandkids college fund and other expenses.Life insurance rates for seniors The rates of any life policy increase, as you grow older. In many ways it is better to arrange for a comprehensive life insurance policy as soon as possible. As a result 65 year healthy senior will have to pay considerably higher rates than a 45-year-old healthy person. Yet there are still many attractive life packages available for seniors to choose from. For instance for a healthy non smoking male of 65 years with a height of 5’11 weighing 175 pounds, would have to probably pay anywhere between $180 to $340 on a monthly basis for a 15 year life package with $300,000 as death benefits. Similarly for a life package with $100,000 as death benefits, the premium rates for the senior may be anywhere between $60 to $125 on a monthly basis. Though these life insurance rates for seniors are on the higher side, they are worth it when you consider the number of benefits that come with it.Guaranteed life insurance for seniorsIf for some reason you have been denied a traditional life policy, you can then apply for a guaranteed life insurance. Quite often, insurance companies tend to deny individuals conventional insurance policies, if they find out the person is suffering from a life threatening medical condition. As a senior you can go in for a guaranteed life insurance and get accepted, as the policy does not require the applicant to go through any medical tests. Although it should be noted that the premium rates for this type of policy is generally higher than traditional life policies. Coverage benefits offered in this insurance can range anywhere between $5,000 to $50,000.Tips to help get the best life insurance rates for seniorsLook for multiple quotes on the Internet for companies that offer attractive life insurance policies for seniors. All you need to do is fill out some background information and zip code details on one of the insurance sites and you can instantaneously generate multiple quotes on life policies being sold in your locality. The quotes nowadays are also presented in a tabular form, which makes it easier for visitors to compare competing products with one another. Create a shortlist of policies that you feel are a perfect match for your profile and budget.Now study in detail the terms and conditions of the policies that are a part of your short list. Go to the individual company sites of all these life products and generate more accurate quotes this time around. This way you would have developed a better understanding of the life insurance policies that are on offer to you and the rates that you would have to pay to buy them.It is also a good idea to get in touch with an independent agent who can guide you towards the right life policy in the senior’s category. Armed with a thorough knowledge of the insurance industry they would even be able to recommend suitable alternatives by looking at your medical history. For instance, an insurance company would offer lower rates on life insurance for seniors who have their BP levels within a certain count. The agent would be aware of this clause and can make a suitable recommendation for you.Before signing on the dotted line, make it a point to be thorough with all the clauses that come with you life insurance package. If you have any doubts do not refrain from asking your agent for any clarification.
There is an excessive amount of traffic coming from your Region.