“Real estate marketing,” especially in real estate investor marketing, is an essential ingredient to finding motivated sellers and potential deals. If you don’t spend the time and money doing it correctly, you have just wasted your time and money! There’s not any reason to think that big results will happen from little invested. Just like the old saying, “If you sow sparingly, you’ll also reap sparingly.”But just “casting your seed to the wind” doesn’t work either! It must be well “targeted,” just like any other real estate marketing and it must be direct to the target.It must be personal. You ask, “How personal can I get with someone I’ve never met before?” Do your homework. What kind of information can you get about the targeted prospect you’re mailing to? What matters to them? What are they fearful of? What are they trying to avoid? How do they feel about the subject matter you’ll be presenting in a letter or postcard to them?The other “features” that every real estate marketing plan must include is: What benefits are you offering that your competition may not be? How are you going to solve their problem? If they have no problem, then you can’t expect to get a response from your mailing. Maybe they’re not ready at the moment of the reading of your offer, but they may be “down the road.”This is where the importance comes into play by how personal you can communicate in the letter or direct mail piece you’re sending. If they sense you’re just like every other “vulture” out there, trying to wait till they’re drawing their last breathe to pounce on them like a lion on deer, then you will have wasted your time and money! Plus, you will have assured failure in future mailings to the same prospect.When you write to a potential prospect, keeping it “real” is the absolute best way to approach in your writing style. Too many “so called” guru experts fail to mention how important this is. It’s not about who you are and what you can do for them and how quick you can do it. So many think on the level of “I’m the greatest and you’ll of course want to deal with me because I’m going to make you a deal you can’t refuse.” People are desperate at times, but even then, they will NOT deal with someone they don’t like or trust! Why should they? It’s strange how sometimes when we go out with our “real estate investor marketing” caps on, we seem to forget that we don’t have to “play a role” like a Hollywood actor, but just be ourselves… unless, you’re just a mean son of a gun!”Real estate marketing as an investor is different than being a “Realtor” and marketing, but there’s something they do, that we as investors should start to pick up on. They work to develop “personal connections” with their potential prospects. How much time and money do some of them spend? LOTS! Have you ever asked yourself if it works?The answer is of course…. YES! The ones I know that send the little “tips” newsletters are always keeping “themselves” in the forefront of your mind. They know that they’re “establishing” a relationship with you and that when you or a friend or family member need a Realtors services, no matter when that may be, you will automatically think of your “friend.” Notice, I said you’ll think of your “friend!” Have you had lunch together recently? No. Do you hang out at the ball park together? No. Do you even call each other every other week? No. But that doesn’t matter because with “personalized,” “consistent” contact (via newsletter), he/she have developed a psychological and emotional bond that “creates a level of commitment” on your part to call your friend when you need his services. Somehow, our conscience wouldn’t have it any other way. Think about these crucial little “keys” in your next efforts in real estate marketing. You’ll be glad you did!
Tag Archives: building
Raise Capital With Private Investors
If you have launched your own startup, your first biggest challenge is to raise capital. Fortunately, you choose from a lot of options to raise the funds your business needs. Among all the sources, crowdfunding is one of the best ones as it helps redefine how startups can get off the ground. In this article, we are going to help you know the benefits of raising capital with private investors through a crowdfunding platform. Read on to find out more.
Benefits of raising capital with private investors
1. Funding is not equity-based
First of all, crowdfunding is not necessarily equity-based. Although startups have the liberty to use the equity in order to catch the attention of potential investors, It’s not required to give up ownership to collect capital.
The good news is that some platforms allow their members to apply a reward-oriented approach in order to raise capital. For instance, if your business deals in a specific product, make sure you hand over a few units to your prospective investors before you roll it out for the ultimate users.
2. Attracting potential investors is easy
With crowdfunding, you can attract a lot of potential investors without putting in a lot of effort. Although you can try for angel investors, keep in mind that this process can cost you a lot of time. The reason is that you will have to pitch your small business concept several times.
On the other hand, if you use a crowdfunding platform, you will have to post your business pitch in only one place. And this page will be ready by hundreds of investors from across the globe.
These platforms have a lot of useful features that may help startups collect funds from investors. So, attracting potential investors and raising capital will be much easier using crowdfunding platforms.
3. Higher visibility
Crowdfunding can help you make your startup more visible. Since marketing may consume a large chunk of your budget, it makes sense to use a crowdfunding platform instead. For potential investors, it’s easy to fund a crowdfunding campaign.
And these activities can help boost the visibility of your brand. Plus, you can also attract investors for your next funding rounds.
The Bottom Line
If you want to raise funds for your startup, crowdfunding can be the best choice. All you need to do is become part of a crowdfunding platform and you will be able to tap into the pool of potential investors. And this will help you kick start your business and make it a success in the industry.
5 Tips To Help You Purchase An Air Purifier For Your Business
Today, businesses around the world are getting back to normal after the pandemic. However, there is still a lot of risk of airborne transmission of bacteria and viruses. Due to wearing a mask and staying away from people, most people have become weaker as far as immunity is concerned. Therefore, they are unable to protect themselves against respiratory viruses, such as the common cold and flu. If you are in this situation, we suggest that you invest in a good air purifier. Given below is a description of 5 tips that can help you purchase the best unit.
Technology
We suggest that you go for the best technology to cover your needs. According to the Centers for Disease Control and Prevention (CDC), air purifiers with HEPA filters can help you capture tiny particles of COVID-19. As a supplemental treatment, you can also go for germicidal ultraviolet light.
The good thing about HEPA filters is that they are made to capture more than 99% of airborne particles. They also have a high filtration capacity.
Strong Airflow
According to CDC, your chosen unit should have a powerful fan for the best circulation of air in your home or office. In other words, you cannot use residential units in your office or other commercial building. The reason is that they have weekend fans.
The point is that high-powered fans create a lot of air pressure. The idea is to make sure that there is enough airflow for proper air circulation across the whole place. For a commercial, you may want to invest in a medical-grade air purifier.
Reputation
Reputation is another major factor that you must consider. If you want to purchase a business air purifier, we suggest that you don’t just buy from any reputable brand. What you need to do is consider independent scientific testing performed in real-life situations. Besides, these tests should be done at a reputable center for validating claims.
Besides, you may want to consider case studies and get in touch with a few quoted customers in order to know about their experience. As a matter of fact, most buyers can happily share their views about the products that they have purchased.
So, you may want to read the sustainability credentials of the manufacturer before making this purchase for the first time.
Cost
You may want to purchase these devices as if you are going to make an investment. You may not want to take it as a cost or expense. Unlike a residential air purifier, hospital-grade units are far more expensive. Therefore, you may want to consider the cost factor before setting your project and purchasing these units for your business needs.
Conclusion
Long story short, we suggest that you consider these essential factors if you are going to purchase an air purifier for your business for the first time. The idea is to ensure that you get the best product that will cover your needs and stand the test of time. Hopefully, these five tips will help you make an informed decision.